Google shared the latest updates to Google Ads’ automatically created assets and conversational experience to help more users leverage artificial intelligence (AI) to improve ad campaign efficiency.
The latest features focus on automatically created assets and a new conversational experience, marking a step toward automating the advertising workflow.

Expansion Of Automatically Created Assets

One of the most notable enhancements is the expansion of automatically created assets.
This feature automatically crafts tailored headlines and descriptions based on an ad’s specific context, such as its landing page or pre-existing ads.
The goal is to bolster the “Ad Strength” indicator, which quantifies the effectiveness of ads in responsive search campaigns. Marketers can remove any automatically created assets they deem unfit for their campaigns.
Initially available only in English, this feature has now been expanded to include seven additional languages: Dutch, French, German, Italian, Japanese, Portuguese, and Spanish.
To use automatically created assets, activate them through your campaign settings or locate the “Enable automatically created assets” suggestion on the Recommendations page.
Source:  SEJ